Word of Mouth Marketing — When words become advertising

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Authenticity and credibility as important factors

Many people actually actively use a service or product because someone from their inner circle has highly recommended it:

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“An impressive 85% of consumers act on recommendations from people they know personally.” nielsen

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Why is WOM so incredibly effective? Well, it is based on authentic experiences and is supported by personal relationships. Word of Mouth can work just as well in relaxed chats as it does via social media or on review platforms. Positive recommendations build the trust of potential customers and create a long-term commitment to the brand. That is marketing with heart and soul!

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“A full 92% of consumers rate recommendations from friends and family as significantly more credible than any other form of advertising.nielsen

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No fancy ad can keep up with that!

The essence of WOMM therefore lies in authenticity and credibility. In contrast to traditional advertising measures, where the message is often created by the company itself, WOMM campaigns work their magic through satisfied customers and their inner motivation to share these positive experiences. People have a strong tendency to trust recommendations from friends, family, or colleagues more than lavishly designed ads or other expensive advertising measures. This trust makes Word of Mouth Marketing an extremely effective form of customer acquisition and customer loyalty. This isn't just about marketing, it's about real connections.

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Viral effect - viral loop

Speaking of effectiveness: The viral effect (or viral loop) is another exciting chapter related to Word of Mouth. This is a mechanism that can be driven specifically to make a service or product known to a wide audience in a flash. By encouraging customers to share information and experiences directly with their environment, the promotional mail really goes off and the information spreads like wildfire — or just like a virus.

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trend

The Internet, but also our everyday analog life, is literally flooded with advertisements and it is becoming increasingly difficult for companies to stand out and at the same time authentically market their own service or product. That is exactly why WOMM has switched to the fast lane. The enthusiasm and trust of existing customers is the advertising medium that influences the buying decisions of their loved ones. Targeted and personal. Completely without exaggerated brand messages and emotional advertising campaigns that are intended to generate brand trust and the desire to buy.

As a result, companies and marketing experts are realizing more and more that this organic approach not only sounds cool, but is also worth cash and are focusing specifically on it. With customer enthusiasm as a central element of WOMM, the customer journey is perfected and the service or product experience is tailored to maximum satisfaction. When your own customers share their experience in the highest tones, there is hardly any need to sell and advertise. That's when you buy.

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LONG STORY SHORT

The best brand ambassadors are satisfied customers themselves. In today's world, where genuine attention is the holy grail, every company should consider how WOMM can be integrated into their own marketing strategy. The good thing about it? This up-and-coming advertising tool is not only cost-effective, but also a sustainable way to achieve strong brand loyalty. Nowadays, it's not just about screaming louder, it's about having the right people whisper...