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FAQ
About hypt
Who is hypt?
hypt is a Swiss software company that helps companies systematically use referral marketing and turn customers into brand ambassadors. Our solution digitizes the word of mouth channel — i.e. personal recommendations — and makes it actively controllable for the first time.
What exactly does hypt do?
hypt enables companies to generate targeted added value for growth, reputation and customer loyalty from every customer interaction:
- Satisfied customers are activated immediately after an interaction to:
- Make recommendations to friends and family
- Write positive online reviews (e.g. on Google)
- to provide feedback that can be reused internally
- Dissatisfied customers become:
- Identified early on before they make their displeasure public
- Returned to internal clarification processes, e.g. via form or contact
What is the goal of hypt?
hypt helps companies turn their customers into active brand ambassadors — and intercept critical feedback early on before it damages their reputation.
This is how a closed circuit is created from:
- customer experience
- feedback
- recommendation
- and measurable growth
At the same time, companies are gaining access to the most powerful sales channel of all: Word-of-mouth — digitally measurable, controllable and scalable.
Target group & benefits
Who is hypt suitable for?
hypt was developed specifically for insurance companies and banks to use referral marketing as a strategic growth driver.
However, our solution works across industries — wherever companies are in close customer contact and can benefit from recommendations.
Possible areas of application:
- From law firms that rely heavily on trust
- About real estate and real estate companies that offer personal advice
- Up to FMCG and consumer brands that want to strengthen their online reputation
In short, hypt is ideal for all companies that want to generate recommendations, reviews and actionable feedback from customer experiences.
Is hypt also suitable for small companies?
Yes. hypt is not only for large companies, but also ideal for small teams and individual entrepreneurs who want to start with targeted referral marketing.
Important to know: In order for Hypt to develop its full potential, there should be a sufficient number of customer contacts — e.g. through regular consultations, transactions or service interactions.
Rule of thumb: The more often you come into contact with customers, the more effectively you can use Hypt.
Our starter plan offers:
- Easy setup without technical hurdles
- Flexible use via links or QR codes — e.g. in emails, social media or on invoices
- Access to the full word-of-mouth funnel, including review invitations and feedback requests
- Transparent dashboard to instantly see results and progress
What are the advantages of hypt compared to traditional referral tools?
hypt goes far beyond traditional referral tools — both in terms of impact and usability. An overview of the most important benefits:
- Higher credibility and conversion: Recommendations about Hypt are intrinsically motivated, not incentivized. As a result, they appear more authentic and are more convincing. In direct comparison, Hypt achieved up to 33% higher conversion rates compared to traditional referral approaches.
- More than just recommendations: hypt generates several added values at the same time following a positive customer interaction:
- Direct feedback
- Buying recommendations in a personal environment
- Positive online reviews (e.g. Google)
- Controllable word of mouth channel: With the integrated Word-of-Mouth Manager, you can:
- Target recommendations
- Continuously optimize touchpoints and campaigns
- Analyze all interactions based on data
- 100% data protection compliant — even for banks: hypt works completely without personal data. The solution meets the highest data protection standards and is bank-compliant, without sacrificing effectiveness
What distinguishes hypt from classic survey tools or NPS systems?
hypt is not a classic survey tool — the focus is on action rather than analysis.
- Personal and emotional chatbot communication, instead of standard survey
- Use at analog & digital touchpoints
- Enable direct recommendations (e.g. messenger integration, Google Reviews, etc.)
- Possibility to generate multiple added value from a customer integration (feedback, recommendation & online review)
- Generates real recommendations from hypothetical NPS
Functionality & areas of application
How do hypt and the Word‑of‑Mouth Manager work?
hypt transforms every customer interaction into a scalable recommendation and feedback process — automated, privacy-compliant and AI-supported.
It works as simply as that:
- Customers are activated after an interaction
- They are asked to take part in a short survey via email, SMS, push notification or QR code.
- The chat funnel analyses the mood of customers:
- Satisfied customers are specifically motivated to:
- Recommend your product or service to a personal environment via messengers such as WhatsApp
- Leave a positive review on platforms like Google
- Dissatisfied customers are identified at an early stage and:
- Returned to internal clarification processes (e.g. via form, hotline or service link)
- Evaluation & optimization in Word-of-Mouth Manager:
- All interactions and results are clearly presented on a dashboard
- Integrated AI analyses patterns and behavior
- You can constantly optimize texts, triggers and funnels to increase the recommendation rate and impact
What specific use cases does hypt support?
hypt can be used flexibly in many situations to generate feedback, recommendations or online reviews. Typical use cases include:
- Consultations: After a personal consultation, ask for feedback via QR code on business cards or a link in an email.
- E-banking & digital touchpoints: Immediately after a positive experience (e.g. cashback, transaction, account opening), display a popup or email with a link to the HYPT funnel.
- Events & webinars: QR codes in the room or on presentation slides guide participants directly into the funnel on site. Alternatively: Follow-up email with call-to-action after the event.
- Customer Support: After a support case, ask for satisfaction via email or text message. Ideal for continuous improvement of customer service.
- Internal recruitment: Employees share their experiences in the recruiting process via HypT funnels. Helpful for HR departments to optimize processes.
- Annual customer feedback: Recurring survey to systematically record customer satisfaction and willingness to recommend.
- Digital products (retirement planning, neo-banking, trading): Positive moments within the app trigger a funnel via push, in-app message, or email.
- Product-specific feedback: After buying a product, ask for specific opinions or promote recommendations.
Industry-specific additions:
- Insurance: Hypt can also be used in the event of a claim to record customer experiences immediately afterwards.
- Retail & e-commerce: Applicable after purchase or returns or when sampling products.
Which channels does hypt work on?
hypt can be used flexibly — anywhere you can place a link or QR code. This allows Hypt to be seamlessly integrated into your existing communication channels.
Typical deployment channels: Email, SMS, push notifications, QR code (e.g. receipts, letters, flyers)
Connection to platforms & systems:
- Messenger: WhatsApp, SMS, email
- Review platforms: Google Reviews, Trustpilot, App Store/Google Play
- CRM & marketing systems: HubSpot, Salesforce, BSI
Conclusion: Hypt works independently of channels — wherever you get in touch with your customers. Thanks to an API connection, it can be flexibly integrated into existing systems.
Which devices and operating systems does Hypt work on?
hypt is browser-based and works platform-independently — without any app installation.
Compatibility overview:
- Smartphones & tablets — Android and iOS (via mobile browsers)
- Desktops and laptops — Windows, MacOS, Linux
Technical requirements:
- Responsive design ensures optimal display on any screen size
- Works in all modern browsers including Chrome, Safari, Firefox, Edge
- No app installation or download required
hypt automatically adapts to the device in question — ideal for customer feedback on the go or in the office.
Data & KPIs
Can I measure campaign performance in real time?
Yes With the integrated hyperspace dashboards, you have access to live data about all your ongoing campaigns at any time.
You can see in real time:
- Conversion rates per location, product and touchpoint
- Recommendation rates and sentiments of your customers
- Feedback rates and evaluation triggers
- Trends and anomalies that enable immediate action
Additional features:
- AI-powered improvement suggestions to optimize your funnels
- Possibility to adjust texts and triggers directly during operation
- Compare campaigns, locations, or teams
Conclusion: With Hypt, you manage your recommendation process dynamically and on a data-based basis — and continuously optimize it based on real-time insights.
Which KPIs does hypt deliver?
hypt provides you with a variety of relevant metrics to manage the success of your recommendation and feedback strategy transparently and based on data.
The most important KPIs at a glance:
- Recommendation rate: Ø ~ 40% of your satisfied customers actively recommend
- Feedback rate: Ø ~ 70% of your customers provide brief feedback
- Online review rate: Ø ~ 30% of activated users leave a positive online review
- Live Google reviews: All current reviews of your locations on Google — bundled and analysable
- Chat funnel performance: Detailed data on behavior and breakpoints in your chat funnels
In addition, hypt delivers:
- Customer insights on sentiments, touchpoints, and triggers — presented visually in the dashboard
- Benchmarks & industry comparisons to rank your performance
- Optimization suggestions based on AI analyses
Note: The actual KPI values may vary depending on the industry, target group and channel — hypt adapts flexibly to your environment.
Setup & integration
How do I start with hypt?
Getting started with hypt is easy, quick and non-binding — without complex integration or technical hurdles.
This is how the start works:
- Ready to use: hypt can be tested directly — using hypt links or QR codes, which can be flexibly integrated into any customer communication (e.g. e-mail, SMS, website, print).
- Book a non-binding demo: We'll show you in a short demo:
- What a custom chat funnel looks like for your use case
- How hypt integrates into your existing communication process
- What specific added value can you expect
- Joint planning of the next steps: After the demo, we will discuss together what a potential pilot or rollout for you might look like — tailored to the industry, target group and goals.
Tip: Most customers start with a pilot project that can go live within a few weeks.
How long does it take to set up?
The setup of hypt is simple and quick — without any technical integration or high internal effort.
Typical process:
- hypt is integrated into existing communication channels (e.g. email, SMS, print, customer portals) via Hypt links or QR codes
- The chat funnel, dashboard and reporting are configured together with our team.
- Duration of setup: Usually 2-4 weeks, even for enterprise projects
Conclusion: hypt is completely ready for use within a few weeks — without an IT project, without system integration, but with immediately visible impact.
How quickly do you see results with hypt?
The first visible successes usually occur within just a few days. Thanks to the targeted placement of HYPT funnels at relevant touchpoints, rapid feedback and measurable effects are possible.
Typical results in a short time:
- Increasing online ratings: Customers are actively motivated to rate.
- More recommendations via personal messengers: hypt automates recommendations via WhatsApp, SMS & Co. — with success.
- Early identification of internal improvement potential: Feedback provides concrete advice on how to optimize processes, e.g. in support or consulting.
Tip: The actual speed depends on the use and involvement in customer contact — the more consistently the chat funnels are used, the faster results can be seen.
Is there an API or integration options?
Yes, like interfaces, Hypt can be flexibly integrated into existing system landscapes.
Supported integrations:
- HubSpot — Automatic reconciliation of contact details and funnel activities with your CRM
- Salesforce — trigger-based funnels, segmentation, and automated follow-ups
- BSI CRM — Especially for financial service providers and insurance companies
Typical deployment scenarios:
- Dispatch of HYPT funnels after specific events (e.g. consultation, contract conclusion, support case)
- Integrate automated feedback into customer data
- Trigger individual funnels based on CRM data
Data protection & compliance
Do I have to share customer information?
No. hypt is fully compliant with data protection regulations and works without processing or storing personal data.
What does that mean in practice:
- No registration required for customers
- No cookies, no user profiles
- No transfer or storage of personal data
- 100% GDPR-compliant and compliant with Swiss banking secrecy
Particularly suitable for:
- Banks, insurance companies and other heavily regulated industries
- Companies with high data protection requirements and sensitive customer data
Conclusion: hypt completely protects the privacy of your customers — without sacrificing performance or functionality.
Is hypt GDPR compliant and can banks use it?
Yes, hypt meets key data protection and compliance requirements:
- GDPR-compliant (EU)
- Swiss bank customer secrecy compliant: hypt can be used completely without personal data
Successes
What successes can hypt show?
hypt is one of the most successful solutions in the area of referral marketing — with proven above-average results and the trust of leading brands.
Proven performance:
Ø 40% recommendation rate
→ Up to 33% higher conversion than traditional referral tools
+2 stars on Google in just 6 months
→ hypt has repeatedly proven that online ratings can be significantly increased, e.g. from 2.7 to 4.3 stars
High feedback and activation rates
→ An average feedback rate of over 70% among activated customers
Trusted by market leaders:
hypt is used by numerous top companies in Switzerland — particularly in highly regulated and data-sensitive industries:
- Banks & financial service providers:
- UBS, Migros Bank, Bernese Cantonal Bank (BEKB), Raiffeisenbank, PostFinance, Aargauische Kantonalbank (AKB), Basler Kantonalbank (BKB)
- Insurance:
- CSS, CONCORDIA, Generali, Sanitas, Groupe Mutuel
- Other industries:
- Nestle, ImmoScout24, SMG
Conclusion: hypt not only provides strong figures, but is also used by leading banks, insurance companies and consumer goods brands — clear proof of impact, trust and scalability.
What references or success stories are there?
hypt is already being used successfully by leading companies in the banking, insurance and retail sectors — from SMEs to large companies. Customers report on:
- More recommendations
- More qualitative customer feedback
- Rapid increase in online rating
- Significant sales increases due to word-of-mouth effects
Selected references
hypt is used by the following companies, among others:
- Banks & financial service providers: UBS, PostFinance, Migros Bank, AKB, BEKB, Raiffeisen, Basler Kantonalbank
- Insurance companies: Generali, Sanitas, CSS, CONCORDIA, Groupe Mutuel
- Retail & Consumer Goods: Nestlé, Nuii, Rivella
- Other industries: Immoscout24, TCS velocorner, SMG, Olten learning workshop, Igloo village, Bracher & Partner
All success stories can be found on our case study page:
hypt.io/resource support/case studies
Support & pricing
How does hypt support you after the start?
With hypt, you're not alone. Our Customer Success Team is with you personally — from day one and throughout the entire deployment.
This is how we support you after the go-live:
- Individual funnel optimization: Together, we analyze the performance of your funnels and help to optimize texts, triggers and touchpoints in a targeted manner.
- Regular check-ins & reviews: In short, planned appointments, we look at current results, share best practices and provide clear recommendations for further development.
- Strategic advice included: We help you establish hypt as a strategic channel in after-sales — including benchmark comparisons and ideas for new use cases.
- Ongoing support: Our team is always available for you — via email, call or video meeting.
Conclusion: hypt is not a plug and forget solution — we actively support you and work together to ensure that recommendations, reviews and feedback have a measurable effect.
How do I contact the support team?
Our support team is here for you. Just write to success@hypt.ch and we will take care of your request immediately.
How much does hypt cost?
The costs of hypt depend on your individual needs — depending on team size, range of functions and integration requirements.
Basically, you pay a monthly license and get access to unlimited recommendations, feedback, and Google reviews.
Starter plan — to get started easily
The starter plan is perfect for small teams or individual departments that want to achieve initial success with hypt.
Highlights:
- Standardised solution with rapid implementation
- Easy data visualization & basic functions
- Ideal for individual touchpoints or limited use cases
- License price on request
Enterprise plan — maximum scale and customization
For larger companies with complex requirements, hypt offers a completely personalized solution.
Highlights:
- Tailored funnels and advanced features
- Integration with existing CRM systems such as Salesforce, HubSpot or BSI
- In-depth data analyses & individual dashboards
- Highest security and data protection standards
- Personal contact & prioritized support
- License price on request
Note: Not sure which plan is right for you? We would be happy to advise you and put together an individual offer for you on request.
Is there a free trial period?
No, there is no classic free trial period.
However, it is possible to test Hypt as part of a pilot without obligation — this can eliminate parts of the costs.
Here's how you can start:
- Free consultation:
In a short call, our team will show you how hypt fits your company and what testing options are available.
- Pilot project: Test hypt in your company within a predefined period of time. Ideal for testing benefits and integration in your own environment.