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Personal Media Ads: Recommendations That Sell
With Personal Media Ads, your customers do the advertising work for you. By sending a relevant and authentic personal message to their network, they spread trust, increase brand awareness, and bring you countless new customers – 4x cheaper than traditional channels. And the best part: You control them like Social Media Ads.
hypt generates millions of Personal Media Ads for businesses of any size
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Personal Media Ads – Control & Optimize Word-of-Mouth
What are Personal Media Ads?
Personal Media Ads are recommendations that customers share without incentives via messengers like WhatsApp with their personal network. Unlike algorithm-driven advertising, they rely on trust, authenticity, and personal relationships.
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How Personal Media Ads work
Chat Funnels Activate the Desire to Recommend:
Our customized chat funnels promote engagement and awaken your customers' intrinsic motivation, so they directly recommend their service or product experience.
Sending via Messenger Services
The recommendation message (Personal Media Ad) predefined by you is automatically inserted into selected messenger services like WhatsApp or Telegram.
Customers Send the Ad
Customers send the recommendation message directly to their network. This makes Personal Media Ads particularly credible, leverages the trust of personal relationships, and specifically reaches potentially interested buyers.
How You Can Manage and Optimize Personal Media Ads
Test and Optimize Like Social Media Ads
Conduct A/B tests to find out which recommendation texts work best.
Control Word-of-Mouth
Influence when your customers send which content to maximize the impact of your word-of-mouth campaign.
Data-Driven Adjustments
Analyze performance in real-time and adjust your messages strategically. This way, you can fully exploit the potential of word-of-mouth.
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Start Actively Using Personal Media Ads
Personal media ads vs.
Social media ads
Personal Relationships vs. Algorithm
Personal Media Ads
Personal Media Ads are based on the most precise targeting – the real personal relationship. Your customers know better than any algorithm what needs their network has.
Social Media Ads
Social Media Ads use algorithmic targeting, which results in wastage and low open rates
Authentic vs. Impersonal
Personal Media Ads
The content of Personal Media Ads is authentic, personally formulated, and individually tailored to the message recipient
Social Media Ads
Social Media Ads are often impersonal and standardized, appear like advertising, and lead to lower engagement.
Messenger vs. Social Media
Personal Media Ads
Personal Media Ads work like personal recommendations. Since they come from trusted individuals, there's a high probability they'll be read and taken seriously.
Social Media Ads
Social Media Ads are easily recognizable as advertising and are often ignored or perceived as annoying. The direct advertising message from an unknown source reduces credibility and interest.
Efficient vs. Inefficient
Personal Media Ads
According to Nielsen (2022), word-of-mouth achieves five times more sales than paid Social Media Ads. Customers take over the advertising work for the company by forwarding Personal Media Ads on its behalf. This ensures high credibility and increases efficiency.
Social Media Ads
Every day it becomes harder to reach the right target audience through Social Media Ads. The internet's information overload makes users increasingly resistant to digital advertising. This leads to higher acquisition costs and lower success rates.
Why People Like to Share Positive Experiences
Sharing positive experiences releases dopamine and makes us happy. We are intrinsically motivated to do something good for our friends and families. Social proof or herd mentality ensures that we especially trust and follow genuine recommendations from acquaintances.
Incentives for referrals, as in affiliate marketing, destroy the authentic value of word-of-mouth.
Unlock Your Customers' Potential with Our Word-of-Mouth Manager
Experience Word-of-Mouth Marketing on a new level
Activate customers at the peak of their experience
One customer interaction, maximum benefit: Feedback, recommendations and online reviews
Analyze, optimize and control results in real-time
