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How hypt turned ice cream fans into brand ambassadors – and made 2024 a record year for Nuii
Initial Situation
The out-of-home business and Swiss retail are currently two of the most important sales channels for the ice cream brand Nuii. However, the fact that online reviews and word-of-mouth usually occur organically poses a challenge. To actively address this issue and generate authentic reviews and personal recommendations, Nuii explored ways to engage and activate their satisfied customers.
Goal
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Reputation Push
Generate positive online reviews
Acquiring new customers
Encourage personal recommendations
Ice Cream Score
An indicator of how the different ice cream flavors are received by customers.
Use of recommendation and feedback solution hypt
In the summer of 2024, Nuii sampling campaigns also took place at Swiss train stations. Each tester received a flyer with a hypt QR code for participating in the competition along with their Nuii ice cream.
From this point on, the friendly avatar Lui took over. Lui guided testers through a short, playful, and highly user-friendly chatbot interaction, asking for their opinion on the ice cream they had just sampled in 1–2 steps.
Satisfied Nuii testers were then immediately encouraged to quickly and easily send a personal recommendation, including a Coop voucher, to friends and acquaintances via messenger services such as WhatsApp. In a final step, they were also asked to leave an online review.
Dissatisfied customers had the opportunity to share their criticism and tell Lui what they didn’t like about the ice cream. This feedback helps Nuii continuously improve their ice cream and address different taste preferences in future product developments.
Results
4–6x more online reviews than the previous year
Since implementing hypt, numerous online reviews have been generated for Nuii. This resulted in 4–6 times more reviews than would normally have occurred organically over the same period.
90% recommendation rate
The use of hypt led to numerous personal recommendations for Nuii. On average, 9 out of 10 testers participating in the competition recommended Nuii to their friends and acquaintances.
The most successful Nuii year
Der Einsatz von hypt trug als wichtiger Bestandteil der Nuii Marketingmassnahmen zum erfolgreichsten Jahr von Nuii bei.
hypt not only provided insights into how the individual Nuii ice cream flavors were received by customers, but also pioneered new ways to turn satisfied testers into brand ambassadors. By actively engaging testers at train stations, a 90% recommendation rate was achieved among competition participants and their friends, stimulating sales and generating 4–6 times more online reviews. These and many other Nuii marketing initiatives contributed to the most successful Nuii year in Switzerland in 2024.
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