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How hypt turned ice cream fans into ambassadors — and gave Nuii 2024 a record year
AUSGANGSLAGE
The out-of-home business and retail trade in Switzerland are currently two of the most important sales channels for the Nuii ice cream brand. However, the fact that online reviews and word-of-mouth are usually only created organically is a challenge. In order to actively counteract this problem and generate authentic reviews and personal recommendations, Nuii has thought about how they can activate their satisfied customers.
ZIEL
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Reputation Push
Generate positive online reviews.
Acquisition of new customers
Encourage personal recommendations.
Ice cream score
An indicator of how the various types of ice cream are received by customers.
Einsatz Empfehlungs- und Feedbacklösung hypt
Nuii sampling campaigns also took place at Swiss train stations in the summer of 2024. For each Nuii Ice Cream distributed, the testers were given a flyer with a hypt QR code to participate in the competition.
From here on, the likeable avatar Lui took over. Lui led the testers through a short, playful and therefore very user-friendly chatbot conversation and asked in 1-2 steps what they thought of the ice cream they had just tasted.
Satisfied NUII testers were then immediately encouraged to quickly and easily send a personal recommendation including a Coop Bon to friends and acquaintances via messenger services such as WhatsApp & Co. In addition, in a final step, you will be asked to submit an online review.
Dissatisfied customers also had the opportunity to express their criticism and tell Lui what they didn't like about the ice cream. This is with the aim of constantly developing Nuii ice cream and being able to meet other taste requirements with future new developments.
Ergebnis
4—6x more online reviews than in the previous year
Since using hypt, numerous online reviews have been generated for Nuii. This led to a total of 4-6 times more reviews than would normally have been generated organically in the same period of time.
90% recommendation rate
The use of hypt led to numerous personal recommendations for Nuii. On average, 9 out of 10 testers participating in the competition recommended Nuii to their environment.
The most successful Nuii year
The use of hypt contributed to Nuii's most successful year as an important part of Nuii's marketing efforts.
hypt has not only provided evidence of how the individual types of ice cream are received by customers, but has also broken new ground to turn satisfied Nuii tasters into ambassadors. By specifically activating testers at train stations, sales were stimulated with a recommendation rate of 90% among consumers participating in the competition and their friends and generated 4 to 6 times more online reviews. These and many other Nuii marketing measures led to the most successful Nuii year in Switzerland in 2024.
Your strongest sales channel has been hiding in plain sight – time to use it
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